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link exchange

   Also found in: Acronyms, Wikipedia 0.01 sec.
link exchange
(1) Also called "reciprocal linking," it is an agreement between Web sites to provide hyperlinks to each other in order to increase visitors and search engine page ranking. Three-way linking links site A to B, B to C and C to A, creating a less obvious relationship than between two sites and considered better for search engine optimization (SEO). See link campaign.

(2) An organization that places advertisements from one Web site onto the pages of another. It ensures that the ads are divided equitably so that if site A displays an ad from site B, site B will be sure to show an ad from site A.
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Upon quality content the website has to be optimized for link exchange set up.
SEO and Webhosting That Level the Playfield by Dhruv Patel / Computers and Internet community
However, unless webmaster gets lucky and some of his link exchange partners turn into high-powered sites, exchanging link advertisements will only take your site so far.
How to Increase Website Traffic from Search Engines Optimization by Ranjita Banik / Education community
Link exchange is the process of sharing links with other site owners and inviting the visitors of each site to view the pages of the exchange link partner.
For the Business Owner Why Add Link Exchange by LinksPro / Internet and Businesses Online community
 
 
 
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