market research


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Related to market research: market analysis

market research,

organized use of sample surveys, pollspoll,
technique for ascertaining the attitudes or opinions of the total, or some segment of the total, population on given questions, usually on political, economic, and social conditions.
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, focus groups, and other techniques to study market characteristics (e.g., ages and incomes of consumers; consumer attitudes) and improve the efficiency of sales and distribution. Development of new products, opening of new markets, measurement of advertising effectiveness, and knowledge of business competitors are among its basic aims. Developed in the United States in the early 20th cent., the field expanded rapidly after World War II, spreading to Europe and Japan.

market research

the use of sample surveys to establish consumer wants, e.g. the likely demand for a new product. Compare COMMERCIAL ETHNOGRAPHY. See also LIFESTYLE.
References in periodicals archive ?
Elanco Global Market Research Manager Cynthia Sanchez says market research is best used in different periods of product development and commercialization.
Alternatively, the rise of market research could be seen not as threatening or malign but as a silly sign of our society's swelling wealth.
Across the pharmaceutical industry, a company's pipeline determines which functions and therapeutic areas are supported by market research teams.
com) Products: Full-service market research and strategic consulting firm with farm panel research, mail and Internet surveys, focus groups and personal interviews
Companies need to make sure that if they do place market research under another department, they are not demoting its importance.
Cutting Edge Information's recent study, "Pharmaceutical Market Research Groups: Creating Knowledge for Better Brand Decisions," found successful market research teams allocate time to review their previous findings and predictions.
Unlike other market research reports, Percepta's dashboards feature an at a glance format that provides rapid access to actionable key market indicators in an easy to understand framework, including:
The focus of our market research is sharper than it has been in the past with more attention than ever being placed on "need to know" versus "nice to know" information gathering.
In her new position as Market Research Manager, Fabrizio will continue to provide exemplary research services and meaningful results interpretation to her clients.
AM: What is the role of market research in your company?
com), the web's first do-it-yourself opinion polling and market research service.

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