mass color

mass color

[¦mas ¦kəl·ər]
(materials)

mass color

When viewed by reflected light, the color of a pigment-vehicle mixture which is thick enough to completely obscure the background.
References in periodicals archive ?
Use violas for mass color in borders and edging, as covers for spring bulbs, or for quick color in winter containers.
Get this: Revlon was the leading brand in both mass and department stores with close to a 40% share of the mass color business
Sally Hansen Airbrush Legs was honored this year with the award for Breakthrough Product Of The Year in mass color cosmetics.
The tall forms make great summer hedges, screens and fillers while the bedding plants provide mass color in borders and containers.
Mass Color Cosmetics Category Growth Rate Slowed; Retailers Reduced Inventory Levels
mass color cosmetics category has slowed down considerably due to the economy--even at the leading companies.
Ennis continued "While the mass color cosmetics category in the U.
In particular, facial foundation, the largest and most dynamic segment for mass color cosmetics in Spain, posted a significant gain with year-on-year sales rising a respective 10.
market for the first time in an agreement with Wal-Mart stores nationwide; Rimmel is the leading mass color cosmetics brand in England and a top seller throughout Europe; the introduction of Jovan Individuality, a new line of fragrance and oils based on the concept of the four elements-earth, fire, water and air; Individuality successfully builds on the Jovan brand, originally launched in 1972.
Rimmel London has gone into France's Monoprix stores, and has already snagged a significant share of the mass color market.
However, the interesting thing strategically is the fact that with this launch, Coty is apparently trying to break out of the profitability bind executives have got themselves into with mass color cosmetics in Europe.
Fellows said, "We are confident in the long-term strength of the mass color cosmetics market, and we will stay focused on strategic initiatives designed to continue our industry leadership position.