merchandising

merchandising

Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. Merchandising also involves product display; companies provide retailers with display and promotional materials and negotiate shelf space for their products. The development of sales strategies includes the determination of pricing, discounts, and special offers; the invention of sales pitches; and the identification of avenues for sales, including store-based retailing and alternative means such as direct-mail marketing, telemarketing, commercial Web sites, vending machines, and door-to-door sales.