META element

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META element

(World-Wide Web)
An element, with tag name of "META", expressing meta-data about a given HTML document. HTML standards do not require that documents have META elements; but if META elements occur, they must be inside the document's HEAD element.

The META element can be used to identify properties of a document (e.g., author, expiration date, a list of key words, etc.) and assign values to those properties, typically by specifying a NAME attribute (to name the property) and a CONTENT attribute (to assign a value for that property). The HTML 4 specification doesn't standardise particular NAME properties or CONTENT values; but it is conventional to use a "Description" property to convey a short summary of the document, and a "Keywords" property to provide a list of keywords relevant to the document, as in:

<META NAME="Description" CONTENT="Information from around the world on kumquat farming techniques and current kumquat production and consumption data"> <META NAME="Keywords" CONTENT="kumquat, Fortunella">

META elements with HTTP-EQUIV and CONTENT attributes can simulate the effect of HTTP header lines, as in:

<META HTTP-EQUIV="Expires" CONTENT="Tue, 22 Mar 2000 16:18:35 GMT"> <META HTTP-EQUIV="Refresh" CONTENT="10; URL=">

Other properties may be application-specific. For example, the Robots Exclusion. standard uses the "robots" property for asserting that the given document should not be indexed by robots, nor should links in it be followed:

<META NAME="robots" CONTENT="noindex,follow">
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References in periodicals archive ?
138) Courts have found infringement for use of a plaintiff's mark in a sponsored ad for a website, (139) in a website's domain name, (140) and in its metatags.
In general, you should track your results using Google Analytics, choose the right keywords, create effective metatags, build incoming links and add well-written, fresh content.
Users were now presented with a set of four dimensions of educational reform, thereby enabling them to "browse the shelves" of the portal's collection of online resources using the metatag searching scheme.
Optimisation involves the careful selection of metatags (keywords within the HTML code of a website which are picked up by crawler search engines), hyperlinks and web page titles.
Specifically, this Comment explores whether the doctrine of initial interest confusion, as used in metatag related cases, serves any useful purpose not already served by the expanded definition of actual confusion, (10) which is required to prove the likelihood of confusion element (11) in a trademark infringement suit.
A personal and advertising injury exclusion has also been added to protect against companies that use Internet tactics designed to mislead and divert customers by the unauthorized use of another company's name or product in an e-mail address, domain name or metatag.
Repeating a metatag keyword three or four times usually fools the search engine into giving the site a higher relevancy score, he adds.
Google News keyword metatag is just one more reason why everyone needs to create online news content
Content management of LOs is aided by the use of a metatag, or descriptive information about the LO.
A UNITE/TEN team, with input from members of the Holmes Partnership, then worked on creating a metatag vocabulary to describe the content of the resources.