META element

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META element

(World-Wide Web)
An element, with tag name of "META", expressing meta-data about a given HTML document. HTML standards do not require that documents have META elements; but if META elements occur, they must be inside the document's HEAD element.

The META element can be used to identify properties of a document (e.g., author, expiration date, a list of key words, etc.) and assign values to those properties, typically by specifying a NAME attribute (to name the property) and a CONTENT attribute (to assign a value for that property). The HTML 4 specification doesn't standardise particular NAME properties or CONTENT values; but it is conventional to use a "Description" property to convey a short summary of the document, and a "Keywords" property to provide a list of keywords relevant to the document, as in:

<META NAME="Description" CONTENT="Information from around the world on kumquat farming techniques and current kumquat production and consumption data"> <META NAME="Keywords" CONTENT="kumquat, Fortunella">

META elements with HTTP-EQUIV and CONTENT attributes can simulate the effect of HTTP header lines, as in:

<META HTTP-EQUIV="Expires" CONTENT="Tue, 22 Mar 2000 16:18:35 GMT"> <META HTTP-EQUIV="Refresh" CONTENT="10; URL=">

Other properties may be application-specific. For example, the Robots Exclusion. standard uses the "robots" property for asserting that the given document should not be indexed by robots, nor should links in it be followed:

<META NAME="robots" CONTENT="noindex,follow">
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References in periodicals archive ?
In general, you should track your results using Google Analytics, choose the right keywords, create effective metatags, build incoming links and add well-written, fresh content.
7) For example, many search engines ignore metatags.
Users were now presented with a set of four dimensions of educational reform, thereby enabling them to "browse the shelves" of the portal's collection of online resources using the metatag searching scheme.
Optimisation involves the careful selection of metatags (keywords within the HTML code of a website which are picked up by crawler search engines), hyperlinks and web page titles.
Specifically, this Comment explores whether the doctrine of initial interest confusion, as used in metatag related cases, serves any useful purpose not already served by the expanded definition of actual confusion, (10) which is required to prove the likelihood of confusion element (11) in a trademark infringement suit.
Website operators are able to place another company's trademark in a metatag, prompting their own page to come up in a search for their competitor's site.
For example, if a site uses Graceland in its metatag, every time a search is made for information about Graceland, that site will appear.
the plaintiff, a provider of online entertainment news, asked the court to overrule a lower court's refusal to issue a preliminary injunction against the defendant's use of Brookfield's trademark "MovieBuff" as a metatag on its site.
Most often, the plaintiff alleges that the defendant's use of the plaintiff's trademark as a metatag will result in confusion over the source of the website.
Repeating a metatag keyword three or four times usually fools the search engine into giving the site a higher relevancy score, he adds.