moment of truth

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moment of truth

the point in a bullfight when the matador is about to kill the bull
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You can do it by analyzing the data you have at hand: evaluate customer behavior, analyze customer journeys, understand level of effort, evaluate how you can provide the best experience at key moments of truth.
In a study conducted by Rick Grady with the Texas Credit Union League, he identified the strategies and tactics that make the Moments of Truth possible.
Use the moments of truth you identify to create stronger bonds with your customers and ensure that the next time they're ready to buy, your product will be the first one they consider.
The company won the award in recognition of its industry-leading staff development programme, Moments of Truth.
At Moments of Truth like these, customers make big decisions in the blink of an eye.
Moments of Truth in Genetic Medicine offers a fine survey of the work of geneticists, discussing social issues, public doubts and awareness, historic technological breakthroughs, and more.