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multichannel marketing |
Also found in: Acronyms, Wikipedia | 0.04 sec. |
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multichannel marketing Refers to using several methods to sell products and services. The term has become popular since the advent of the Web, because it adds a prominent new channel to storefronts and catalog sales. One consideration of multichannel marketing is that each channel reinforce the other. For example, information taken from sales on one channel be used to help the customer when making a purchase on another channel of the same vendor.How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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