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multichannel marketing |
Also found in: Acronyms, Wikipedia | 0.05 sec. |
multichannel marketingRefers to using several methods to sell products and services. The term has become popular since the advent of the Web, because it adds a prominent new channel to storefronts and catalog sales. One consideration of multichannel marketing is that each channel reinforce the other. For example, information taken from sales on one channel be used to help the customer when making a purchase on another channel of the same vendor. How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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| Merck has launched a multichannel marketing campaign, "Tell Someone," for Gardasil, the first vaccine to be marketed as a cancer preventive. Editorial includes information on the latest industry trends, multichannel marketing strategies, case studies interviews with industry executives, research results and direct marketing industry news. ChannelNet has partnered with two leading auto makers to develop and launch a multichannel marketing solution to enhance the online experience of the auto makers' current finance customers. |
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