multichannel marketing


Also found in: Acronyms, Wikipedia.

multichannel marketing

Using several methods to sell products and services. The term has become popular since the advent of the Web, because it adds a prominent new channel to storefronts and catalog sales. One consideration of multichannel marketing is that each channel reinforce the other. For example, information taken from sales on one channel be used to help the customer when making a purchase on another channel of the same vendor.
References in periodicals archive ?
We offer the only multichannel marketing platform to address all customer lifecycle stages through a single end-to-end solution.
Lang Borgquist knows exactly what it takes to implement an effective marketing strategy, “At Trend, we leverage the existing opportunity in your CRM or DMS to maximize your marketing ROI,” she says “We are multichannel marketing experts and know that meeting retention goals are vital to the health of a dealership.
I strongly believe, by presenting a variety of Indegene's multichannel marketing solutions to our clients in Japan, we may bring innovation in marketing to physicians and patients.
Stahlberg and Maila, who are associated with a company creating software that automates multichannel marketing for e-commerce platforms, assemble 30 chapters that describe methods for changing from traditional TV-based marketing to multichannel marketing.
Traditional multichannel marketing is largely a function of delivering multiple separate campaigns across multiple channels," explained Ian Michiels, Research Director at Aberdeen.
Editorial includes information on the latest industry trends, multichannel marketing strategies, case studies interviews with industry executives, research results and direct marketing industry news.
It worked brilliantly because it used the Internet effectively as a multichannel marketing campaign.
June 12, 2015 /PRNewswire/ -- As pharmaceutical companies deploy more and more multichannel marketing and sales strategies to reach time-pressed physicians who leverage digital technology, a new challenge has emerged: How to thoughtfully coordinate the myriad sales and marketing activities in a way that creates a memorable customer experience and effective physician engagement.
SourceLink, an industry-leading multichannel marketing services firm and statement solutions provider, announces today the release of a comprehensive whitepaper outlining marketing predictions for 2015, as outlined by a team of customer intelligence and marketing subject-matter experts.
8221; Panelist explored the latest developments in multichannel marketing and effects of mobile and smart devices on this ever present topic in our industry.
They concentrate on four main aspects of marketing: company and customer relations, integrated marketing communications, interactive and multichannel marketing, and global marketing.
Full browser ?