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multichannel marketing

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multichannel marketing
Refers to using several methods to sell products and services. The term has become popular since the advent of the Web, because it adds a prominent new channel to storefronts and catalog sales. One consideration of multichannel marketing is that each channel reinforce the other. For example, information taken from sales on one channel be used to help the customer when making a purchase on another channel of the same vendor.


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When combined with distributed marketing efforts, the organization discovers increased challenges to managing multichannel marketing efforts.
Creative Forecast 2007" also takes an in-depth look at the most recent Industry Measure survey results on such hot topics as multichannel marketing and cross media: development, digital and variable-data printing, online/remote proofing and more.
Editorial includes information on the latest industry trends, multichannel marketing strategies, case studies interviews with industry executives, research results and direct marketing industry news.
 
 
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