music video


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music video,

videotaped performance of a recorded popular song, usually accompanied by dance or a fragmentary story and sometimes employing concert footage. Typically three to five minutes long, music videos frequently include quick cuts, stylizations, fanciful and often erotic imagery, and computer graphics. Originally vehicles for promoting singles, most music videos are in the rock idiom. Although many examples of the genre feature the macho rock stars and scantily clad dancers that have become cultural clichés, certain music videos are notable for their cutting-edge techniques and artistic innovations, and some of their directors have achieved auteur status.

The music video form was popularized by the MTV cable network (est. 1981) and began to have wide popularity and influence in the early 1980s. By the 1990s many hundreds of videos, representing a cross-section of musical forms—from traditional to experimental rock, heavy metal to hip hop—were being produced yearly. Although music videos have usually been aimed at a teenage audience, many videos of ballads or "soft rock" songs are now directed at an older group of viewers. Since shortly after their inception, the style and content of music videos have strongly influenced advertising, television, film, and popular culture as a whole.

References in periodicals archive ?
The singer teased her fans by posting the explicit pictures and video clips from the music video on her Instagram account.
He promises an evening of 'awe-inspiring music videos, astounding online nuggets and a unique brand of sit down comedy'.
The couple gave up having a wedding ceremony and engagement ring to shoot each other's music videos for release on their record label - www.
Last year's Music Video Workshop gave 16 young directors the opportunity to create their own music videos for a track composed by acclaimed musician Nitin Sawhney.
Are music videos and TV shows available for legal download, both free and/or commercially?
Duties: Create visual stories for ads, music videos, and feature films
There's more to this than the codes of black sexual esthetics, however: what Sir Mix A Lot did was provide music video with its own specific visual form of this spectacle.
In a music video the performer's dress, gestures, enunciation, and style all become signs liable to interpretation.
In addition to expanded music video coverage, there will be several new channels coming online in the next few months providing enhanced coverage of popular media categories.
The next scene in the music video shows Ariana breaking free from her huge space suit and floating in the space.
Now, THE GOLDEN AGE OF MUSIC VIDEO has uncovered the true story of this first attempt at creating the "Dancing in the Dark" video, straight from the two men who helmed the original shoot: director of photography Daniel Pearl and video director Jeff Stein.
She puts it up there with choreographing the new Gwen Stefani music video for ``Hollaback Girl'' and teaching Bow Wow to boogie on roller skates for the fall theatrical release ``Roll Bounce.