narrowcast

(redirected from narrowcaster)
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narrowcast

To transmit to selected individuals. Cable TV and satellite radio are examples of narrowcast services because they reach only their subscriber base. Mailing lists are another example. Contrast with broadcast. See multicast.
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and PeerTV ltd announced today that they have formed a strategic alliance to provide a turnkey end-to-end solution for narrowcasters seeking to deliver live TV channels and VOD services to target consumers over the open internet.
MediaTile and their affiliate narrowcasters are a perfect example of a new breed of out of home networks that are delivering the advantages of both traditional media and new media like eye-catching 'TurboContent' episodes that entertain as well as inform consumers," said Jason Thompson, International Business Manager for IFE and Captive Audience Networks, World Wide Entertainment.
MediaTile enables retailers, brands, banks, corporate offices and narrowcasters of all types to deploy and operate digital signage networks in far more places, in much less time, and realize ROI sooner.
The special area will include products and services used to implement digital signage strategies such as narrowcasters, digital signage control software, display technology, video routing and distribution, graphical and content creation software, and technology integrators supplying digital signage elements.