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narrowcast
(redirected from narrowcasting)

    Also found in: Dictionary/thesaurus, Wikipedia 0.06 sec.

To transmit to selected individuals. Cable TV and satellite radio are examples of narrowcast services because they reach only their subscriber base. Mailing lists are another example. Contrast with broadcast. See multicast.
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Even if the negotiations go nowhere, however, the show proves the marketing possibilities of narrowcasting to a well-defined audience.
Cat TV by Russell, Joel / Los Angeles Business Journal
And that never happened, because even the channels that started out narrowcasting decided, oh, we want to make big money.
Men on film: Leonard Maltin and The Advocate's Alonso Duralde talk ... by Duralde, Alonso / The Advocate (The national gay & lesbian newsmagazine)
The WB's success with teens - together with the prospect of dozens more channels in the future world of digital television - has made narrowcasting the trendy buzzword in TV.
TV'S SWEEPS WEAK; VIEWERS FLEE NETWORKS' LACKLUSTER LINEUP by Daily News (Los Angeles, CA)
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