narrowcast

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narrowcast

To transmit to selected individuals. Cable TV and satellite radio are examples of narrowcast services because they reach only their subscriber base. Mailing lists are another example. Contrast with broadcast. See multicast.
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Narrowcasting, also known as digital signage is a dynamic electronic medium that communicates information, advertisements, announcements, promotions, news and educational material in public places.
He is scheduled to talk about the company's new narrowcasting strategies following the deal reached with EK3 and its wholly owned subsidiary ShopCast, which oversees the Wal-Mart Canada program.
EK3's narrowcasting digital signage systems use a retailer's unique business data and customer buying trends to customize streaming video displays with the right messages at the right time, which builds customer loyalty and drives sales.
The future of restaurant signage is narrowcasting -- streaming video displays that reach individual users with customized messages just as they're reaching for their wallet.
The AT&T/ITSN Valu*Able Connections Program introduces a new channel of distribution through narrowcasting on its information centers.
The James Richardson duty free shop at Tel Aviv's new airport terminal uses 26 of Minicom's Video Display Systems narrowcasting to 63 50" plasma screens placed around the store.
InFocus(R) Corporation (Nasdaq: INFS), a worldwide leader in digital projection technology and services, today announced the acquisition of assets of TUN (The University Network), a leading provider of on-campus narrowcasting solutions.
began narrowcasting segments of the NAB 2005 Convention to 33,000 rooms in Las Vegas, last Thursday, April 14th as attendees began coming into town.
Cotelligent announced its plans to divest its remaining IT services of solutions business to become a pure play narrowcasting company in November 2004.
It will also help position Daktronics as a single-source solution for customers in the rapidly growing market niche of digital media networks, also referred to as narrowcasting networks.
Narrowcasting Business Expected to Achieve Dynamic Growth Offering Opportunity for Stock Price Appreciation
InfoTrends/CAP Ventures announces the release of a new study focused on the growing opportunities for electronic displays and narrowcasting networks in commercial environments.