narrowcast

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narrowcast

To transmit to selected individuals. Cable TV and satellite radio are examples of narrowcast services because they reach only their subscriber base. Mailing lists are another example. Contrast with broadcast. See multicast.
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Digital technology will allow each hotel to narrowcast into its rooms an ad package promoting only its restaurants and shows.
We will be reaching most NAB2005 guests and attendees with our narrowcast to our Las Vegas hotel clients," stated James Lavelle, CEO of Watchit.
FirstFloor's Smart Notification Server is the first server-based product that narrowcasts specific business documents and web pages to target groups of users, rather than broadcast to many.