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see National Organization for WomenNational Organization for Women
(NOW), group founded (1966) to support "full equality for women in America in a truly equal partnership with men." Its founder and first president was feminist leader Betty Friedan, author of The Feminine Mystique (1963).
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An expression used by ATC (air traffic control) when immediate compliance with an instruction is required to avoid an imminent situation.


feminist group working for social and political change. [Am. Hist.: NCE, 1886]
References in periodicals archive ?
First, her vlogs illuminate a microcelebrity's ways of performing authenticity and connectedness by directly and inclusively addressing followers and thereby constructing a temporality of nowness and permanent upload.
Soon we shall wake from a century's sleep like the fabled waterlily, Victoria Regina, out of whose waxy whiteness springs all & everything - the enormous flowering into nowness.
If our nowness is infinitely precious, equally empty appear the time-spaces hemming it in.
The nowness of any given point in time is pure and virginal.
A different sort of account that could be given with roughly McCall's model is to add "temporal sap", which moves up the tree, thereby providing both direction and objective nowness.
On the other hand, an anonymous reporter in the Boston Globe, recognizing "the library's position that the book was 'too coarse' for a place among the classic tomes that educate and edify the people," cut to the heart of the genteel matter with the ironic advice to "Mark" that when he "writes another book he should think of the Concord School of Philosophy and put in a little more whenceness of the hereafter among his nowness of the here.
Headquartered in New York City with offices in London, the global client roster includes Alexander Wang, Bergdorf Goodman, Bulgari, Burberry, David Yurman, Donna Karan, DKNY, dunhill, Elizabeth Arden, Fendi, Harrods, H&M, Jurlique, Knoll, La Perla, Louis Vuitton, Marc Jacobs, NARS, Neiman Marcus, NOWNESS, Oscar de la Renta, Tom Ford and Vichy.
Direct communication implies a simultaneity, a ubiquitous nowness, that Stead, like many of his contemporaries, dreamed about but never achieved.
For all their archaeologies of the modern, artists are caught in this institutional matrix of perpetual nowness.