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offline advertising

   Also found in: Wikipedia 0.10 sec.

Advertising a Web site and its URL in traditional media such as radio, TV and magazines. Same as cross promotion.



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Historically through offline advertising, you'd know that if you spend so many marketing dollars, you're going to reach so many people, and you can expect a certain lift for your brand/product/service," said Todd Chanko, media analyst with JupiterResearch.
Food and Beverage manufacturers are embracing the web to a greater degree and should fully integrate Internet marketing into offline advertising efforts in order to maximize value.
Offline advertising dominated the weak Q3 Blackfriars Marketing Category Indices.
 
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