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old media

   Also found in: Wikipedia 0.04 sec.

The forms of communicating prior to the digital world, which include analog radio and TV and printed materials such as books and magazines. Contrast with new media.


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Campaign ads, driven to the Internet by restrictions on old media, may spark a regulatory showdown.
In the old media sector, high-profile corporate executives occasionally encouraged employees and clients to buy books in an effort to make the New York Times best-seller list.
The term social media is a catchall phrase for everything that the old media is not, and it is where consumer-generated content rules.
 
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