opt-in


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opt-in

To accept some situation or condition ahead of time. For example, to opt-in to an e-mail campaign means that you agree to receive periodic newsletters or information, which may include advertising from the publisher or third parties. An opt-in program implies that you can cancel the service, or "opt-out." A lot of spam is sent out under the guise that, at one point, the user did opt-in for the program, which may or may not be true. See spam and bacn.
References in periodicals archive ?
13) In a settlement with opt-in class members, Payless agreed to pay class members various amounts to settle their claims.
So far the credit union has reached 60% of its goal with an opt-in rate of 95%.
In July of 2010, the Super Estrella Reventon concert at Staples Center in Los Angeles generated thousands of unique opt-ins with an iPhone giveaway that let fans send messages to the video screens.
The ability to engage users and secure service opt-ins during this stage of the user lifecycle can result in a significant revenue opportunity for mobile operators looking to deliver and monetize value-added services such as personal security, music streaming, cloud services, content bundles and others.
Most leads include the prospects name, full mailing address, phone and opt-in email.
The Inbox Inner Circle subscription includes research on new niche markets, plus opt-in page templates, incentive reports to give to subscribers, data and studies on the subscriber's niche, and the top affiliate programs to promote for revenue.
Savvy business owners are using "free paywalls" - in which prospects get access to a protected library of content using a chosen username and password - to boost opt-in rates and increase sales.
Following a major campaign encouraging shoppers to opt-in to receive its mobile marketing messages, Debenhams has since alerted customers to the Debenhams Sale and to many special offers and promotions.
After downloading the app, consumers opt-in to retail brands and choose their preferred offer frequency (daily deals, multiple offers per week, once a month, etc).
E overdraft opt-in rules would be hard-pressed to name the five core elements of a successful implementation plan and can expect NSF fee income to collapse this fall as a result, says one financial software expert.
First Savings Bank has completely outsourced the overdraft fee approval process to Wolters Kluwer Financial Services through the company's Reg E Opt-in Manager solution.