page ranking

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Related to page ranking: Website ranking

page ranking

The priority given to the placement of a link on the results page of a Web search. For example, Google's PageRank system, named after co-founder Larry Page, classifies a site based on the number of links that point to it from other sites (the "backlinks"). The concept is that if very prominent sites link to a site, the site has greater value. The more popular the backlink sites themselves are, the higher the ranking as well.

In addition to Google's PageRank, the content and organization of the pages on the site are criteria used in the page ranking algorithm. Google claims its algorithm uses more than 200 factors to determine the value of a page. The amount of buzz on social media also plays an important part.

The Algorithm Changes
Because countless websites are laden with unnecessary content in order to boost their ranking, the search engine formulas are often changed to prevent deceptive content from achieving permanent high ranks. See link juice, search engine optimization, Google bomb and social bookmarking site.

Page Ranking Technology
Although the Web page ranked number 3 may have much more useful information than the one ranked number 1, search engine software cannot really tell which is the superior website from a quality perspective. It can only know which ones are popular, and link swaps (you link to me - I link to you) are created to do nothing more than make pages popular.
References in periodicals archive ?
ASR Page Ranking Technology is a new Internet search engine page ranking algorithm that allows search engines to rank and return search engine results higher for websites where the owners and promoters of those websites have a history of performing actions and events defined as Activity.
This change impacts companies that depend on high web page rankings for their bottom line, and businesses will likely need to rethink their search engine optimization strategy in response to this latest development.
BUSINESSES with video on their websites are benefiting from a widening competitive advantage over text-based sites as Google continues to reward "user engagement" with higher page rankings.
Receive a complete analysis of keyword density, an important component in page ranking
Link Building Strategy - Enhancement of internal and external site links for better page ranking.
Avital Web, Los Angeles dental marketing company, offers comprehensive solutions that can help boost website visibility and page ranking.
The Prospect Genius program is centered on advanced SEO tactics and up-to-date statistics regarding Web traffic and page ranking.
net is unique in that it is broken down by state and has a page ranking on the Google search engine of seven.
com, an e-commerce and proprietary software company based in Dallas, Texas, announced today the launch of its new search engine where website owners determine their page ranking by contributing content and inputting their most important keywords.
In addition, the latest search engine optimization techniques are included in Web site and natural search listings to increase page ranking in the major search engines, such as Google and Yahoo