pay-per-click


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pay-per-click

A marketing system on the Web in which the advertiser pays when the user clicks on its advertisement and goes to its site. This is a more interactive, results-oriented method compared to paying for just the placement of a banner ad on a Web page regardless if anyone clicks on it.

Pay-per-click search engines, such as Yahoo Search Marketing and 7Search.com, are search sites that return the results of a search based on how much the advertiser bid for placement. The one that bid the most gets its offering to appear first in the results list; the second-highest appears second, and so on. After all paid advertisers are displayed, all the other results appear just like regular search engines. If the user clicks on a paid advertiser's offering to go to its website, the pay-per-click search engine charges the advertiser's account for the bid amount. For more information, visit www.payperclicksearchengines.com.
References in periodicals archive ?
For pay-per-click campaigns, the FreeBee Data icon (a bee) appears next to sponsored content to let Verizon Wireless subscribers know that, when they click on that content, they will not incur data charges.
Pay-per-click produces quick results and added benefits including:
But while pay-per-click can potentially drive visitors to a site, there is no guarantee those visitors will make purchases from the site and as every click through will be costing the business it is important for to keep track on the number of visitors who come on to the site and how many of them go on to make a purchase.
With the Verizon brand and a nationally deployed local sales force, Verizon is the only company to offer pay-per-click advertising to businesses trying to reach local customers.
Ingenex is an Ann Arbor-based Digital Marketing Agency, that specializes in web site design, social media marketing, Search Engine Optimization (SEO), Pay-Per-Click advertising (PPC) and digital public relations.
Indeed said its job advertising network is easier to use than search engine keyword advertising and claimed it is the first of its type, differing from the usual pay-per-listing classified and pay-per-click keyword advertising systems.
This first phase release is expected to update and enhance MIVA's existing Pay-Per-Click systems.
I believe that combining MIVA's technology with Eniro's brand equity, local sales force and industry leading suite of online properties provides Scandinavian advertisers and publishers with a best-of-breed Pay-Per-Click solution," commented Sloan Gaon, SVP, Global Strategy / Corporate Development, MIVA.
Pay-Per-Click agreements with wireless technology specialist, Greenlight Wireless.
SEATTLE -- Logic361 announces the publication of its annual "10 Tips for Super Charging Pay-Per-Click Advertising This Holiday Season" for internet retailers.
The Network provides statistically significant pay-per-click data collected from online advertising campaigns for both large and small companies.
NASDAQ: MIVA), has today announced the signing of an exclusive Pay-Per-Click agreement in the U.