pay-per-click


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pay-per-click

A marketing system on the Web in which the advertiser pays when the user clicks on its advertisement and goes to its site. This is a more interactive, results-oriented method compared to paying for just the placement of a banner ad on a Web page regardless if anyone clicks on it.

Pay-per-click search engines, such as Yahoo Search Marketing and 7Search.com, are search sites that return the results of a search based on how much the advertiser bid for placement. The one that bid the most gets its offering to appear first in the results list; the second-highest appears second, and so on. After all paid advertisers are displayed, all the other results appear just like regular search engines. If the user clicks on a paid advertiser's offering to go to its website, the pay-per-click search engine charges the advertiser's account for the bid amount. For more information, visit www.payperclicksearchengines.com.
References in periodicals archive ?
Pay-per-click produces quick results and added benefits including:
But while pay-per-click can potentially drive visitors to a site, there is no guarantee those visitors will make purchases from the site and as every click through will be costing the business it is important for to keep track on the number of visitors who come on to the site and how many of them go on to make a purchase.
This first phase release is expected to update and enhance MIVA's existing Pay-Per-Click systems.
Pay-Per-Click a battle every day and the battlelines change constantly.
I believe that combining MIVA's technology with Eniro's brand equity, local sales force and industry leading suite of online properties provides Scandinavian advertisers and publishers with a best-of-breed Pay-Per-Click solution," commented Sloan Gaon, SVP, Global Strategy / Corporate Development, MIVA.
With one of the busiest quarters of the year for internet retailers just around the corner many retailers are preparing to significantly increase their pay-per-click advertising budgets.
com), the industry's first independent third-party click fraud detection service dedicated to helping companies more accurately monitor their online advertising campaigns for pay-per-click fraud.
NASDAQ: MIVA), has today announced the signing of an exclusive Pay-Per-Click agreement in the U.
The Click Forensics software allows advertisers and agencies to monitor their search advertising pay-per-click campaigns for click fraud vulnerabilities and invalid clicks by search terms, affiliate sites, search providers, time of day, and country of origin - helping to maximize dollars spent on search advertising.
Under the terms of the agreement MIVA will deliver content driven Pay-Per-Click Ads across all 12 sites in the Conde Nast Interactive U.
Under the agreements, MIVA Pay-Per-Click Ads will be displayed on the partners' websites.
We are confident that the UK and European markets will find that our proprietary paid search technology has the potential to change the Paid Search landscape and how pay-per-click campaigns are managed.