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plain vanilla

   Also found in: Dictionary/thesaurus, Financial, Wikipedia 0.01 sec.

Refers to the bare minimum of functions that are known to be available in an application or system. Contrast with bells and whistles.
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Whether it's plain vanilla or chocolate, or with names like bittersweet chocolate chunks, s'mores, caramel swirl or peanut butter toffee, ice cream is enjoyed by 90 percent of this country's population.
THE BIG CHILL KEEP COOL WITH HOMEMADE ICE CREAM CREATIONS by Daily News (Los Angeles, CA)
Having done this project, and returning to the plain vanilla (in-house) entertainment practice would seem like such a letdown," she said.
Legal leader makes move in 'Lord of the Rings' sequel by Myerhoff, Matt / Los Angeles Business Journal
Don't assume a plain vanilla envelope will have more pull.
A selection of newsletter marketing "evergreens" for the new year by Goss, Fred / The Newsletter on Newsletters
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