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pure play

   Also found in: Financial, Wikipedia 0.06 sec.

Refers to dealing with a specific category of product rather than a mix of products. It is generally used in marketing to indicate that a company is specializing in one area. For example, "xyz is betting on a pure play in desktop PCs" means that xyz sells nothing but desktop PCs.
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Xignite (pronounced "X-Ignite") is the largest provider of pure play financial web services for mission-critical corporate applications.
StrikeIron and Xignite Expand Partnership to Resell StrikeIron's ... by Business Wire
IDC also rated Interwise among the top vendors, including both pure play conferencing and infrastructure vendors, showing potential for dominating the worldwide conferencing market based on technical leadership, innovation and business criteria.
IDC Rates Interwise Among Top Conferencing Vendors Poised for ... by Business Wire
s latest Pure Play Business Process Management (BPM) Magic Quadrant, 2Q04*.
Exigen Positioned in the Challenger Quadrant in Pure Play BPM Magic ... by Business Wire
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