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pure play
(redirected from pure plays)

   Also found in: Financial, Wikipedia 0.01 sec.
pure play
Refers to dealing with a specific category of product rather than a mix of products. It is generally used in marketing to indicate that a company is specializing in one area. For example, "xyz is betting on a pure play in desktop PCs" means that xyz sells nothing but desktop PCs.


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WHILE PUNDITS HAVE LONG AGREED that a combination of brick and click is stronger than either of those components alone, a survey from Nielsen/Netratings and Harris Interactive suggests that Internet pure plays are doing a better job of delighting their customers than brick-and-mortar e-tailers.
Since the precision of the beta estimate increases with the number of pure plays, analysts prefer to have as many pure plays as possible.
This will cause some enterprises to favor diversified NAC vendors over NAC pure plays, The 451 Group found.
 
 
 
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