qualitative research techniques

qualitative research techniques

any research in which sociologists rely on their skills as empathic interviewer or observer to collect unique data about the problem they are investigating. Researchers may have a list of topics they will discuss with their informants in an unstructured way (a focused interview schedule or aide-mémoire) or may seek to uncover the informant's own ‘narrative’ or experience of the topic. Similarly, observation techniques may be more or less qualitative, the most qualitative being full PARTICIPANT OBSERVATION. These methods contrast with QUANTITATIVE RESEARCH TECHNIQUES where reliance is placed on the research instrument through which measurement is made, i.e. the structured questionnaire, the structured observation, or the experiment.

There is a strong emphasis on qualitative methods in ETHNOMETHODOLOGY and ETHNOGRAPHY. The data produced is considered to be ‘rich’ in detail and closer to the informant's perceived world while quantitative methods may lead to an impoverishment of data. Any classification of qualitative data can only be at the nominal level (see CRITERIA AND LEVELS OF MEASUREMENT). However, even among research teams fully committed to structured quantitative methods, qualitative methods are often used in the initial stages of an investigation when all aspects of survey design need to be assessed and information gained qualitatively is then used to produce the structured research instrument. see also RESEARCH METHODS.

References in periodicals archive ?
Handbook of Qualitative Research Techniques and Analysis in Entrepreneurship
Based on qualitative research techniques and open, in-depth interviews, the authors analyse how reflection helps entrepreneurs regain their psychological balance and propose specific "tools for reflection": techniques contributing to stress reduction and its translation into a positive factor in entrepreneurial endeavours.
Qualitative research techniques provide a flexibility and an inductive process that are not appropriate for laboratory experiments but that give the researchers an opportunity to include descriptive data in their studies to help reveal the true nature of psi.
According to his categorization, the epistemological divide between universalistic disciplinary/theoretical research tradition and particularistic area-specific empirical research tradition (that is, area studies) are broadly converted into, and based on, a methodological divide between quantitative research techniques and qualitative research techniques.
Using the premise that cancer survivors are at greater risk for developing cancer than the general population, these researchers used qualitative research techniques to describe the perception of cancer risk from the perspective of the individual who has a history of cancer.
This popular and accessible text describes methodological issues and presents a step-by-step guide to qualitative research techniques.
For scholars interested in qualitative research techniques targeted at marginalized groups, this text offers a significant resource in negotiating the relations of power bound within such research agendas.
9% of our articles utilized qualitative research techniques and 53.
It outlines some of the methodological and ethical challenges of conducting research on violence against women and describes a range of innovative quantitative and qualitative research techniques and tools that have been used.
Its careful use of quantitative and qualitative research techniques is a model of innovative social history.
Qualitative research techniques are under-utilized by environmental health researchers; yet, when used properly, these methods can provide an incomparably rich source of data that are essential for rounding out a researcher's understanding of complex phenomena.
In chapter 7 of the fourth edition of the ESOMAR Handbook of Market and Opinion Research, Mary Goodyear discussed various qualitative research techniques, including semiotics, which is said to look beyond the consumer into the cultural context of buying behaviour (see review IJMR, 41, 2, 1999).

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