quantitative research techniques

quantitative research techniques

any research method that results in the data being expressed in numerical form.

There may be some dispute over the inclusion of ordinal data, since this describes the situation where categories of observations are assigned numbers because one category can be ‘ordered’. Such data is generally considered to be quantitative even though the numbers have no real value or equal distance between them (see CRITERIA AND LEVELS OF MEASUREMENT). There is no dispute over the status of interval and ratio data within quantitative methods. See also RESEARCH METHODS for a discussion of the pros and cons of quantitative and qualitative research methods.

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As a result of the merger, this team has the most extensive offering of consumer insights solutions locally available: from targeted recruitment (online as well as offline) to qualitative focus groups to online and mobile quantitative research techniques.
According to his categorization, the epistemological divide between universalistic disciplinary/theoretical research tradition and particularistic area-specific empirical research tradition (that is, area studies) are broadly converted into, and based on, a methodological divide between quantitative research techniques and qualitative research techniques.
Chapter 9 and 10 talk about some commonly used qualitative and quantitative research techniques.
discuss current theoretical perspectives on management such as American pragmatism, postmodernism, deconstructionism, post structural feminism and queer theory to show how each approach is applied to qualitative and quantitative research techniques.
All information is then consolidated and analyzed using qualitative and quantitative research techniques.
Cross-national, quantitative research techniques were used to test the model on aggregated data for 15 countries from the World Values Survey, International Adult Literacy Survey, and Interpol crime statistics.
In this paper, we argue that for the purposes of researching the consequences of deviant behavior in intimate, interpersonal contexts, ethnographic research strategies are more fruitful than quantitative research techniques.
Qualitative research methods are more intrusive and less structured than quantitative research techniques and, thus, are appropriate when the research is exploratory in nature, when the area for examination is unfamiliar to the researcher and when the research is clinical.
Prickett (1995) noted that quantitative research techniques used in music therapy include experimental, applied behavioural analysis and quantitative descriptive.
Meyer (1992) has argued that qualitative research techniques are better for theory building, but quantitative research techniques are more effective and efficient for theory testing.
The research incorporates a broad spectrum of robust qualitative and quantitative research techniques.
This includes qualitative and quantitative research techniques to help companies and organizations inform and measure their communications and policy strategies, including: reputation measurement, thought leadership, issue management, message development, and stakeholder communication.

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