repurpose

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repurpose

To change the media format; for example, to go from print to online.

Repurpose

Using a structure for a purpose other than for what it was originally intended.
References in periodicals archive ?
And TNT is paying $50,000 an hour to repurpose the critically acclaimed but ratings-challenged cop show "Boomtown" Mondays at 10 p.
If a browser reformats, repurposes or in some cases, even removes content, or the experience is slow or otherwise cumbersome, subscribers will spend less time browsing, if at all.
It also repurposes content for many different audiences without the difficulty and cost of duplication.