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run-of-site

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run-of-site

An Internet advertising program that delivers banner ads on any page of a Web site that rotates ads. Such programs are less costly than placement on specific pages. A run-of-network program delivers ads to a group of sites. See Internet advertising.



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The initial implementation of the contextual advertising platform allows advertisers to bid on run-of-site local inventory, as well as several local and category specific pages covering major cities in the United States, such as New York, Los Angeles and Las Vegas.
In the case of Fish4, ads are targeted according to keyword, run-of-site, and local advertising.
com accepts keyword-based advertising as well as run-of-site opportunities.
 
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