run-of-site

run-of-site

An Internet advertising program that delivers banner ads on any page of a website that rotates ads. Such programs are less costly than placement on specific pages. A run-of-network program delivers ads to a group of sites. See Internet advertising.
References in periodicals archive ?
The initial implementation of the contextual advertising platform allows advertisers to bid on run-of-site local inventory, as well as several local and category specific pages covering major cities in the United States, such as New York, Los Angeles and Las Vegas.
net has increased its run-of-site inventory yield by up to 50 percent, by being able to target Travel users outside of the Travel channel, for example.
Beyond the contextual advertising, 1-800-Flowers will also receive run-of-site advertising (appearing under additional categories) during key holiday periods.
This service extends advertiser reach, provides users with highly relevant ads, and enables website publishers to monetize content pages -- even remnant or run-of-site inventory.
com will offer run-of-site and targeted advertising inside its Web site categories including its home page, search, games, cartoons, music and interactive greeting cards.
Lycos provided a list of targeted opportunities for Perfumania to choose from in developing their advertising strategy, which includes targeted marketing to Web users who specify particular shopping preferences and demographic information, combined with a mixture of run-of-site advertisements.
A variety of advertising options offer competitive rates, tracking, reporting, above-average click-throughs and buys segmented topically or Run-of-Site.