second screen

second screen

(1) A second monitor connected to a computer to expand the user's electronic desktop. See dual monitor.

(2) A mobile device used to enhance the control of a TV set. For example, a smartphone or tablet can be used to view the program guide while watching TV and also to schedule the DVR to record a show.
References in periodicals archive ?
Android Authority's source claims that the second screen will be replaced by a new floating bar.
com, an audience engagement technology developer of event-focused second screen technology, the company said.
Summary: Features numerous firsts including second screen, dual front cameras and manual video mode
Twitter's slow product growth has hampered that ability to fulfill that need and hardware companies like Apple have added functionality on the TV to fulfill the second screen function without mobile, reports Tech Crunch.
According to a study led by Homero Gil de Zuniga of the University of Vienna's Media Innovation Lab, the second screen can act as a bridge from television viewing to concrete involvement.
A report by the business management consultant firm Accenture, New York, found that 87% of consumers use a second screen while watching TV.
and consume complementary content on the second screen was a popular choice.
Applicaster's scalable solutions seamlessly integrate into current broadcaster workflows, and serve to increase engagement with TV content and promoted brands with transmedia, social TV, second screen and gamification activities.
com)-- Mobovivo and the Cable Public Affairs Channel (CPAC) recently announced the launch of CPAC TV 2 Go, a TV Everywhere app which fuses live TV programming and Video-on-Demand content with second screen experiences.
WPP s wholly-owned media research and analytics subsidiary, Kantar has inked a deal to buy Civolution s Nextracker audience measurement and second screen audio watermarking business.
The Multiscreen Salon, produced in association with the Second Screen Society, provides networking, information and inspiration for content and production companies looking to use the second screen to bring eyeballs back to the television set and monetise the journey.
There is also a generation gap appearing, with 16 to 24 year-olds who use a second screen the most likely to purchase something based on a show.