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semiotics
(redirected from semiotic)

   Also found in: Dictionary/thesaurus, Medical, Wikipedia, Hutchinson 0.04 sec.
semiotics or semiology, discipline deriving from the American logician C. S. Peirce Peirce, Charles Sanders (pûrs), 1839–1914, American philosopher and polymath, b. Cambridge, Mass., grad.
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 and the French linguist Ferdinand de Saussure Saussure, Ferdinand de (fĕrdēnäN` də sōsür`), 1857–1913, Swiss linguist.
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. It has come to mean generally the study of any cultural product (e.g., a text) as a formal system of signs. Saussure's key notion of the arbitrary nature of the sign means that the relation of words to things is not natural but conventional; thus a language is essentially a self-contained system of signs, wherein each element is meaningless by itself and meaningful only by its differentiation from the other elements. This linguistic model has influenced recent literary criticism, leading away from the study of an author's biography or a work's social setting and toward the internal structure of the text itself (see structuralism structuralism, theory that uses culturally interconnected signs to reconstruct systems of relationships rather than studying isolated, material things in themselves. This method found wide use from the early 20th cent.
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). Semiotics is not limited to linguistics, however, since virtually anything (e.g., gesture, clothing, toys) can function as a sign.

Bibliography

See R. Barthes, Elements of Semiology (1967); A. A. Berger, Signs in Contemporary Culture: An Introduction to Semiotics (1988).


semiotics

 or semiology

Study of signs and sign-using behaviour, especially in language. In the late 19th and early 20th century the work of Ferdinand de Saussure and Charles Sanders Peirce led to the emergence of semiotics as a method for examining phenomena in different fields, including aesthetics, anthropology, communications, psychology, and semantics. Interest in the structure behind the use of particular signs links semiotics with the methods of structuralism. Saussure's theories are also fundamental to poststructuralism.


semiotics, semeiotics
the scientific study of the symptoms of disease; symptomatology

semiotics [‚sem·ē′äd·iks]
(communications)
The theory of signs and symbols, entities that represent some other thing; it includes syntactics, pragmatics, and semantics.


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The hard work of the book begins with the first chapter, "The Words that Bind," in which the authors offer a semiotic critique of the Business Roundtable's No Child Left Behind discourse: "In the hands of the U.
This exploration combined results from a semiotic analysis of approximately 150 advertising images from young women's fashion and beauty magazines featuring telephones and cellular phones with results from face-to-face, semi-structured interviews with 11 Canadian girls aged 14-17 years.
The author of this wide-ranging and imaginative work sets out to examine what she calls "the semiotic turn of international politics" in the nineteenth century, as this "turn" was exemplified in Qing China's interactions with Western imperialism.
 
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