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shrink-wrapped software

   Also found in: Dictionary/thesaurus, Wikipedia 0.01 sec.
shrink-wrapped software
Refers to store-bought software, implying a standard platform that is widely supported.


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Intuit senior vice president Jim Heeger is also focused on the small business segment, but Heeger faces a different challenge than most ASP startups: His goal is to find subscription services that will extend rather than replace Intuit's shrink-wrapped software presence.
Marubeni has been a key supplier of PC, peripherals and shrink-wrapped software in the distribution and consumer markets," said Teruo Nagata, a senior managing director and executive officer of Machinery Group-1.
Publishers of traditional shrink-wrapped software who are moving or considering a move to software-as-services will also find this patent beneficial.
 
 
 
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