Sickles operates in the heart of the North Jersey Gold Coast, serving grocery customers within a five-mile radius that includes Red Bank and wealthy hamlets like Deal, Loch Arbor, Monmouth Beach and Rumson.
For a good garden center, people will travel," Sickles says.
Part of that success stems from the fact that Sickles Market has an open books policy.
It's a good thing as long as you're constantly working with the people to help them understand the whole picture, and they believe it," Sickles says.
Maybe one department will grow 5% and another department 10%, and anything over the top of that we split," Sickles says.
Last fall Sickles invited Ariane Daguin, CEO and founder of D'Artagnan, the specialty foie gras and meat purveyor, to conduct a demo of her products.
Each October, Sickles hosts its apple pie baking contest.
Last year Sickles netted over $83,000 for the charity through the pie-baking contest and a wine and cheese party/auction benefit, in which Sickles teams with vendors like D'Artagnan and Perona Farms smoked salmon for a tasting demonstration.
It's easy to see why shoppers enjoy attending charity functions--and doing everyday shopping--at Sickles Market.
In addition to its home-grown tomatoes, blackberries and raspberries, the market sources from the few remaining local farms as well as getting two deliveries a week from the Philadelphia Produce Market, where Sickles deals with dozens of individual vendors to get the best quality product.
In a place like ours, people always pretty much assume you're a little expensive, but honestly I think we match up when it comes to quality," Sickles says.
Service meats are merchandised from a four-foot case, but Sickles plans to expand the case as part of an upcoming remodel.