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banner ad
(redirected from skyscraper ad)

   Also found in: Dictionary/thesaurus, Financial 0.01 sec.
banner ad
A graphic image used on Web sites to advertise a product or service. Banner ads, or simply "banners," are rectangles typically 468 pixels wide by 60 pixels high. They also come in other common sizes, including 460x60, 460x55 and 392x72. A much larger horizontal ad image called the "leaderboard" is 728x90, while "skyscraper ads" are narrow and vertically oriented, typically 120x600 and 160x600. See trick banner, dynamic rotation, interstitial ad, Shoshkele, SUPERSTITIAL, meta ad and impression.

CLC's Banner Ad
This 468x60 pixel image is an earlier banner ad for this encyclopedia from The Computer Language Company.


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The second popular format is 300 x 250 formats; this is known as a medium rectangle, and then skyscraper ads, which are usually 160 x 600, or 120 x 600.
You can advertise in their e-mail newsletters or with skyscraper ads and text links on their sites.
 
 
 
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