banner ad

(redirected from skyscraper ad)
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banner ad

A graphic image used on websites to advertise a product or service. Banner ads, or simply "banners," are rectangles typically 468 pixels wide by 60 pixels high. They also come in other common sizes, including 460x60, 460x55 and 392x72. A much larger horizontal ad image called the "leaderboard" is 728x90, while "skyscraper ads" are narrow and vertically oriented, typically 120x600 and 160x600. See trick banner, dynamic rotation, interstitial ad, Shoshkele, SUPERSTITIAL, meta ad and impression.


CLC's Banner Ad
This 468x60 pixel image is an earlier banner ad for this encyclopedia from The Computer Language Company.
References in periodicals archive ?
Now, articles will run flush left on the page and the right-hand side will be devoted to half-page ads or a combination of larger ad units, skyscraper ads and other standard banner sizes.
During the 9-hour period between 10 AM PDT and 7 PM PDT, Sun will use all TechTarget's online advertising inventory across 18 Web sites -- including skyscraper ads, "big ad units," banner ads, and "site sponsor" boxes on site home pages -- to direct IT professionals to the premier Sun Web Event titled "Network Computing.
Amazing Media Takes Interactive Skyscraper Ads to New Heights
After a few seconds, the ad will upright itself and fade into the story the user had selected to read, complemented by British Airways banner and skyscraper ads at the top and right of the page.