banner ad

(redirected from skyscraper ad)
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banner ad

A graphic image used on websites to advertise a product or service. Banner ads, or simply "banners," are rectangles typically 468 pixels wide by 60 pixels high. They also come in other common sizes, including 460x60, 460x55 and 392x72. A much larger horizontal ad image called the "leaderboard" is 728x90, while "skyscraper ads" are narrow and vertically oriented, typically 120x600 and 160x600. See trick banner, dynamic rotation, interstitial ad, Shoshkele, SUPERSTITIAL, meta ad and impression.


CLC's Banner Ad
This 468x60 pixel image is an earlier banner ad for this encyclopedia from The Computer Language Company.
References in periodicals archive ?
Creators keeps the revenue from the skyscraper ad, in exchange for the content it provides.
Skyscraper ads can be sold to replace directory listings.
White Directory Publishers will provide creative support for the display ad units, which will include leaderboard and skyscraper ads.
com, website of the world's leading independent global travel information provider and publisher, Lonely Planet, announced today that paid advertising in the form of banner and skyscraper ads will be introduced on the site February 1.
Publishers should consider eliminating use of skyscraper ads and move to more HTML/text-based ads; ads with images should be limited to the horizontal banner format.
Now, articles will run flush left on the page and the right-hand side will be devoted to half-page ads or a combination of larger ad units, skyscraper ads and other standard banner sizes.