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social advertising

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social advertising
(1) Advertisements that promote a community's health and well being, such as programs that educate people about drugs, diseases and other social issues.

(2) Advertising on a social networking site such as Facebook, which enables the advertiser to target ads based on friends using the same product. See Facebook and social networking site.


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Naturally, a divergence between private and social advertising incentives opens for a discussion of relevant policy measures, like restrictions on drug marketing and the generosity of the patent system.
It is also a chance to experiment with social advertising, or using social networks to promote products and websites," he said.
The purpose of the document is to provide best practices that illustrate, inform, and facilitate greater adoption of the medium by defining creative components, data usage, consumer control, and privacy guidelines and by providing social advertising examples.
 
 
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