social networking site

(redirected from social media networking)
Also found in: Dictionary.
Related to social media networking: Social media marketing

social networking site

A website that provides a venue for people to share their activities with family, friends and colleagues or to share their interest in a particular topic. Facebook, Google+, LinkedIn and Twitter are the leading social sites.

Members create an online profile with biographical data, photos and any other information they choose to post. They communicate with each other by making their latest thoughts public in a blog-like format or via e-mail, instant messaging or video chat.

What began for personal use migrated to business. Companies use social sites to advertise products, gain brand recognition, as well as expand traffic to their main website.

How It Started
Named for "six degrees of separation," was the first social site from 1997 to 2001. It was followed in 2002 by Friendster and MySpace a year later. Started by two friends, MySpace became extremely popular, and its parent company, Intermix, was acquired by News Corporation for USD $580 million two years after MySpace was launched. See Myspace and Friendster.

Facebook came out in 2004 targeting college students, but when it opened to everyone, it grew exponentially to become the top social site. Two years later, Twitter was launched with a different approach but created its own revolution within a short time. See Facebook, Google+, LinkedIn and Twitter.

Social Site Trends

1. Prospective Employees
Employers can use information on social sites to learn about prospective employees. Reading profiles and perusing photos has become standard for human resources departments in some companies. One's job search could be affected accordingly.

2. Mobile Applications
Socializing via mobile devices is growing all the time, allowing users to continue their experience away from home, school or office. The GPS feature in smartphones adds the twist of knowing where friends are at any given moment.

3. The 21st Century Portal
Socially-established sites are becoming content-conscious. Pundits believe that in the future, all content portals will have characteristics of social networking. Moreover, beyond the sense of belonging that might be sought, people will visit these sites to be entertained or to find useful information. Social networking sites compete for attention much like the first Web portals did when the Internet exploded onto the scene in the mid-1990s. Variations are always emerging (see social networking websites).
References in periodicals archive ?
IAB named KPMG International as Social Media Networking Champion of the Year Global for a third consecutive year.
Shaikh Mohammed also praised the positive participation from his followers who use social media networking to offer suggestions, ideas and initiatives that add impetus to the socio-economic growth of the UAE.
The topic of elocution competition under junior category for student from class six to eight was 'Social Media Networking - Friend or Foe' while students in the senior category from class 9 to 11 spoke on the topic 'Impact of Social Media Networking on Our Society'.
HIPPA restrictions as well as the security of patient information must always be considered in the interactions of health care providers on social media networking sites.
The interesting thing about social media networking is that it allows you to build an army of links that pique a customer's interest and then direct them immediately to your company Web site.
According to 52% of respondents, their organizations had advertised in social media networking websites within the last 0-14 days of taking this survey, thereby underlining the importance of this channel as an effective medium of communication with consumers
Gulf Air has a robust fan-following on the Internet s hugely admired social media networking portals such as Facebook as well as Twitter, having at least 20,000 fans and followers in each one of the sites.
The rise of social media networking is inevitable and its expansion to wedding research and planning is becoming more prevalent and accessible.
In their effort to become an insurance industry leader in the use of social media networking and digital marketing, Encharter realizes the importance of leveraging the power of the Internet in order to reach the modern consumer.
May 14 /PRNewswire/ -- JobMetrx turns tweets into treasure, promoting the use of social media networking to support personal branding.
Every member of the Apartment Finder team has gone through a detailed training program with Domus Consulting to educate them about the power of social media networking best practices, as well as to give them insight and experience in developing effective and influential networks.