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soft launch

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soft launch

A Web site that is implemented in stages rather than all at once. Unlike other publishing media, such as a book or CD-ROM, which requires the entire project to be completed before it is distributed, a Web site can easily be deployed in pieces. The Web medium allows for an ever-expanding online publication that can be routinely updated.



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Plymouth is doing a soft launch of the alumni portal this fall.
A soft launch of the new site--that is, to MPL subscribers only--is expected in March.
Soft Launch Initially Targets Los Angeles Urban Youth Market; Will Be Available Worldwide in Late 2007
 
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