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soft sell

   Also found in: Dictionary/thesaurus, Idioms, Wikipedia 0.01 sec.
soft sell
a method of selling based on indirect suggestion or inducement


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Until Wednesday, when Kentucky Derby entries were finalized and Brother Derek wound up with the potentially tricky post position 18, the son of Benchmark and Miss Soft Sell had faced no adversity all season.
We remember one of the early pioneers of the soft sell, an outstanding pitcher named Vernon Law of the Pittsburgh Pirates.
These new owners are looking for ways to soft sell their avarice and sneak into our pockets.
 
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