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soft sell
(redirected from soft-sells)

   Also found in: Dictionary/thesaurus, Idioms, Wikipedia 0.04 sec.
soft sell
a method of selling based on indirect suggestion or inducement


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Tom can't bear to watch the brutal realities of the miniseries ``Roots,'' yet watches passively as an episode of ``The Partridge Family'' soft-sells racial issues.
how to lead from strong editorial that retains and engages readers, to soft-sells around specific products, and then to strong calls to action which deliver "hot leads.
 
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