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spam folder

   Also found in: Wikipedia 0.07 sec.

spam folder

The location for storing unwanted e-mail as determined by a spam filter. Also called a "junk folder," spam folders are created by mail servers as well as the user's e-mail program. Messages in the user's spam folder are typically sorted by the spam filter's rating, which is a percentage of confidence that the message is unwanted. Messages with lower ratings, such as below 50%, can be reviewed more carefully to be sure they are not legitimate. See spam filter.



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This way, if you really are buying a house and your lender sends you an e-mail, the Bayesian filter won't automatically relegate the message to the spam folder.
Learn techniques to insure deliverability, and how to avoid the dreaded spam folder and 'report spam' button, as well as how to overcome the preview pane/blocked image double whammy.
It's one thing to send email; getting it into your subscriber's inbox rather than the spam folder is an entirely different (and critical) factor in your e-campaign success.
 
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