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   Also found in: Wikipedia 0.05 sec.

A paid advertisement in the form of a hypertext link that shows up on search results pages. The ads are typically for products and services that are generally or very specifically related to the keywords in the search query. See Google AdWords.


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Keyword ads are a significant source of revenue for search companies, which get paid every time someone clicks on a sponsored link.
Hennessy said the sponsored links are sold and managed by Google, not the Times.
more than sponsored link advertising, more than direct response marketing, and its time for marketers to take note.
 
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