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A paid advertisement in the form of a hypertext link that shows up on search results pages. The ads are typically for products and services that are generally or very specifically related to the keywords in the search query. See Google AdWords.
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The only way this person will see your website is if you have an organic/natural listing (the results found on the left side of a Google search) or you have paid for a sponsored listing (on the right side of a Google search).
What Every Business Owner Needs to Know About Organic and Paid Search by Brand5 / Internet and Businesses Online community
The highest bidder of the particular keyword captures the Top 1 position in the sponsored listing of the search engine that manages PPC and followed by the next highest bidders down to the lowest bidders.
5 Free Tips on How to Make Money Online by Ben Cole / Business community
Search engine marketing provides ad agencies, advertisers, or marketing firms the ability to pay for sponsored listings on a CPC, (cost per click), or PPC, (pay per click) basis While this can be a very valuable tool for promoting your website, it should be given proper consideration before it is employed Search engine marketing provides ad agencies, advertisers, or marketing firms the ability to pay for sponsored listings on a CPC, (cost per click), or PPC, (pay per click) basis.
What Is Search Engine Marketing and Why Is It Important? by Jordan Hashem / Advertising, marketing, public relations community
 
 
 
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