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sponsor |
Also found in: Dictionary/thesaurus, Legal, Financial, Wikipedia | 0.03 sec. |
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sponsor 1. a legislator who presents and supports a bill, motion, etc. 2. a. an authorized witness who makes the required promises on behalf of a person to be baptized and thereafter assumes responsibility for his Christian upbringing b. a person who presents a candidate for confirmation sponsor [′spän·sər] (communications) The advertiser who pays part or all of the cost of a television or radio program. How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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| As noted earlier, the scope of the gift relative to the full cost of building a facility or sponsoring an event is also an issue with respect to naming rights. In particular, financial services and drinks companies are drawn to sponsoring sport as a marketing or customer relationship tool (examples being the Barclays Premiership and the Carling Cup), but significant sponsors in the UK also include energy companies (the npower Test series in English cricket), telecommunications providers (Vodafone sponsors several sports) and sports-goods companies themselves (Adidas, Nike and Reebok). The leaders participating in the campaign and their sponsoring organizations include: |
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