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spot color |
Also found in: Wikipedia | 0.04 sec. |
spot colorA color that is printed from one printing plate which contains one matched color of ink. Spot colors are used when only one or two solid colors are needed on a page or when a color has to match perfectly and be consistent such as with a company logo or when colors are the trademark of the organization or message. For example, you can be sure that IBM's "Big Blue" color is a carefully chosen spot color mix that the company is quite particular about! If spot color is used along with process color, then a four-color print job becomes a five or six-color job. Contrast with process color. How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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Other customer benefits include paper and postage savings by taking advantage of two-sided printing, complete flexibility in mixing pre-printed letterhead with plain paper; and enhanced direct mail response rates through application of spot color to marketing messages. Ampersand, with a more contemporary look, nevertheless uses color in a conventional way: as spot color. Spot Color Digital Printing Equipment: production spot or highlight color printing systems |
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