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Heavily invested in online marketing, and most affected by third-party cookie blocking, retailers must focus on visitor-centric metrics 5 On Demand, which introduced industry best practices for accurate metrics in the face of increasing third-party cookie rejection as well as new data discovery features, enabling marketers to easily personalize, understand, share and take action on web information. Given that 32% of Internet users, over 48 million people, report using an anti-spyware application that manages tracking cookies to some extent, the threat to third-party cookies is real," said Eric T. |
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