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third-party cookie

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third-party cookie

A cookie that is created by a Web site other than the one you are currently visiting. See cookie.



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Heavily invested in online marketing, and most affected by third-party cookie blocking, retailers must focus on visitor-centric metrics
5 On Demand, which introduced industry best practices for accurate metrics in the face of increasing third-party cookie rejection as well as new data discovery features, enabling marketers to easily personalize, understand, share and take action on web information.
Given that 32% of Internet users, over 48 million people, report using an anti-spyware application that manages tracking cookies to some extent, the threat to third-party cookies is real," said Eric T.
 
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