tie-in

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tie-in

US
a. a sale or advertisement offering products of which a purchaser must buy one or more in addition to his purchase
b. an item sold or advertised in this way, esp the extra item
c. (as modifier): a tie-in sale
References in periodicals archive ?
Audio scripts for adult advertisements emphasized food taste, price and portion size, whereas the children's ads focused on movie tie-ins and free toys.
Weak tie-ins can actually have a negative affect and should be avoided.
During the rest of the holiday period, Tom Cruise stars in the film version of 'The Last Samurai', which comes with 'The Last Samurai: A Movie Guide' as one of literary tie-ins, and of course the final chapter of 'The Lord of the Rings' trilogy, 'The Return of the King', is released with at least five book tie-ins and the original source novel, reports Publishers Weekly.
As a service to readers, from this week our best buy mortgage tables, produced by the Research Department, cover loans with and without tie-ins.
Manufacturers hoping for a boost from orders for Millennium tie-ins have so far been disappointed.
Despite his assertion that "three or four slots on the best-seller lists are occupied by SF titles," in fact their occupants are fantasy tomes, media tie-ins, and Michael Crichton clones, not actual s.
But each weekend's movie is cartoonish with special effects and product tie-ins, from big-gulp cups to happy-meal action figures.
While several other magazines have lent their names to credit cards, none has created the wide range of product tie-ins you'll find with the Southern Living Visa card," said Hallett Johnson, vice president/director of circulation for Southern Progress.
The contract involves the plugging and abandonment (P & A) of eight wells, removal of platforms and conductors, and abandonment of pipelines and subsea tie-ins.
Many of its competitors, with weaker tie-ins to the mobile OS, do not," he wrote in the IDC report.
As Oscar night approaches, area restaurants are announcing special promotions as tie-ins to the movie awards.
This contract also embraces the positioning of manifolds, umbilical, service lines and fiber-optic cable as well as all pipeline tie-ins.