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time sink

   Also found in: Wikipedia 0.01 sec.
time sink - (By analogy with "heat sink" or "current sink") A project that consumes unbounded amounts of time.
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Whereas with other kinds of marketing the greatest time and costs come with the actual design phase, with the former, getting your first list of people to send out to will be the greatest time sink.
Never Send Just One by Katie Marcus / Advertising, marketing, public relations community
In many cases, the women gather the wood so they aren't paying for it directly, but there's a huge time sink in that.
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t let the web site become a time sink that prevents you from completing other important marketing tasks.
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