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tracking cookie

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A third-party cookie used to track a user's habits. See cookie.


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In the new report entitled: "Anti-Spyware and Tracking Cookies: A Systematic Look at Risks to Third-Party Tracking Cookies from Popular Anti-Spyware," JupiterResearch details the impact of anti-spyware software on cookies that companies use to track visitors to their Web sites.
Tracking cookies is a principal means Web site operators use to track visitors, personalize their sites, and account for the effectiveness of marketing campaigns and Web site enhancements.
The free web-based scanning service helps Internet users safeguard their privacy by detecting the presence of potentially harmful third-party tracking cookies which monitor online behavior.
 
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