trick banner


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trick banner

A banner ad that looks like a dialog box with buttons. It simulates a real error message that you have to respond to by clicking the button, which is actually fake. Like any banner, clicking anywhere on the graphic will send you to the intended website.
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References in periodicals archive ?
Together, we conducted research that identified eight types of trick banner ads that use graphic elements to prey on our knowledge and expectations of interface design.
And, by association, a negative feeling toward the site that placed the trick banner may be activated.
Although click-through for the trick banner is registered, people may hurry away from the site that holds the ad.