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A very popular message broadcasting system that lets anyone send alphanumeric text messages ("tweets") up to 140 characters in length to a list of followers. Launched in 2006, Twitter was designed as a social network to keep friends and colleagues informed throughout the day. However, it became widely used for commercial and political purposes to keep customers, voters and fans up-to-date as well as to encourage feedback. As of 2017, more than a half billion tweets are sent every day.

After establishing a Twitter account at, individuals can import their e-mail addresses as well as use the Twitter search to locate and invite people. Tweets can be made public and sent to anyone requesting the feed, or they can be sent only to approved followers.

Messages can be sent and received via cellphone text messaging (SMS), the Twitter website or a third-party Twitter application. To follow a Twitter feed, the Twitter site and feed name become the URL; for example, Microsoft's Twitter feed is

Forward that Tweet (Retweet)
Twitter becomes a viral conduit when users receive an interesting message and forward it to their followers. The ease of retweeting can quickly build large audiences. See retweet.

Replies and Direct Messages (DMs)
Initially a one-way broadcast from writer to follower, Twitter added a reply function that turned Twitter into a discussion group service.

Tweets can also be private. Writers can send followers a private message called a "direct message" (DM), and followers can do likewise. Followers can also delete the DMs they sent, making them disappear from the writer's inbox. In July 2015, the length of a DM was increased from 140 to 10,000 characters.

@ Signs and # Hashtags
When someone replies to a Twitter posting, they use their Twitter account name preceded by an @ sign; for example, "@JohnDoe."

A hashtag is a # prefix used to identify any topic so that it can be searched as a group. Hashtags are created for all major entities such as organizations, sports teams and political parties; however, they can be created for anything. For example, people commenting about a Twitter event in New York added the hashtag #nyctweetup in their postings, and all those messages could be viewed as a group by searching for #nyctweetup.

From Mobile Blogging to Microblogging
Twitter expanded "mobile blogging," the process of updating a blog from a cellphone, into updating a short activities blog (the "microblog") and immediately sending the update to followers. For more Twitter vocabulary, see Twitterese. See verified Twitter account, Vine and microblog.
References in periodicals archive ?
Sion Evans, advertising manager for Ceir Cymru said: "We feel that Twitter are shutting us out of our own natural right to use our own language to promote our business.
This then begs the question for many: "Is my Twitter marketing strategy working?
For the current quarter, Twitter is forecasting revenue of $440 million to $450 million.
On Friday Twitter released a statement confirming a court order from the Turkish government.
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More than 300 of the players from the 32 competing nations are on Twitter, with representatives of all the competing teams having a presence on the platform - follow them here - https://twitter.
Twitter gains widespread attention at the popular Austin-based SXSW festival.
Twitter has a difficult balancing act whereby it must introduce new ad formats into the Twitter stream without compromising the user experience.
Fitting a message into 140 characters without resorting to text-message speak (you would not send an email to a guest that ends in "CU", so why do it on your official Twitter channel?
Promoted Accounts is a way to message to Twitter users that a particular brand has an account on Twitter and is designed to help with the growth of followers.
According to the paper, Instagram photos now appear too large for the space provided on Twitter and are cropped as a result.
We know that sharing updates from LinkedIn to Twitter is a valuable service for our members," according to the notice.