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type-in traffic

   Also found in: Wikipedia 0.06 sec.

Web traffic that is generated by users typing a generic domain name directly into the browser's address line, rather than clicking on a result from a search engine. Web addresses (domain names) that are general in nature are highly desired, not only for Web sites that offer such products and services, but for Web sites that serve only ads to third-party products and services.

For example, typing "clothing.com" into the address field of a browser retrieves a Web page that acts as a clothing portal containing links to dozens of online clothing sites. Typing "clothing" into Google retrieves more than 300 million results pages. See domain parking.
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For the month of September 2006, referring traffic to the beta Web sites is as follows: 10% from natural / algorithmic search engines; with the remainder principally from direct type-in traffic or bookmarks;
Marchex Provides September 2006 Data from Beta Launch of Local and ... by Business Wire
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