typography


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typography

(tīpŏg`rəfē), the art of printingprinting,
means of producing reproductions of written material or images in multiple copies. There are four traditional types of printing: relief printing (with which this article is mainly concerned), intaglio, lithography, and screen process printing.
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 from movable type. The term typographer is today virtually synonymous with a master printer skilled in the techniques of type and paper stock selection, ornamentation, and composition. Before the development of typography, related arts flourished for centuries. Scribes in ancient Egypt and the Middle East perfected the craft of writing on papyrus scrolls and clay tablets. Hellenistic and Roman makers of books developed the art, which reached a peak of aesthetic perfection in the exquisite illuminated manuscriptsmanuscript,
a handwritten work as distinguished from printing. The oldest manuscripts, those found in Egyptian tombs, were written on papyrus; the earliest dates from c.3500 B.C.
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 of the Middle Ages (see illuminationillumination,
in art, decoration of manuscripts and books with colored, gilded pictures, often referred to as miniatures (see miniature painting); historiated and decorated initials; and ornamental border designs.
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, in art). The first European typographers imitated these manuscripts, but the introduction of metal types in the 15th cent. brought about a radical transformation. Crisp and uncompromising, metal types imposed new standards of composition. A highly conservative art, modern typography adheres closely to tradition. Since legibility is of the utmost importance, the forms that print most legibly are retained. Now created on computers, new typographic styles (type faces) continue to develop, to suit myriad uses in the design of advertisements, posters, newspapers, greeting cards, almanacs, and fine books. For a list of notable type designers, see typetype,
for printing, was invented in China (c.1040), using woodblocks. Related devices, such as seals and stamps for making impressions in clay, had been used in ancient times in Babylon and elsewhere.
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.

Bibliography

See E. Gill, An Essay on Typography (1931, reprint 1988); J. R. Biggs, Basic Typography (1969); W. Chappell, A Short History of the Printed Word (1980); P. Baines and A. Haslam, Type and Typography (2002); J. Felici, The Complete Manual of Typography (2002); S. Fussel, ed., Bodoni: Manual of Typography (new ed. 2010). See also bibliography under typetype,
for printing, was invented in China (c.1040), using woodblocks. Related devices, such as seals and stamps for making impressions in clay, had been used in ancient times in Babylon and elsewhere.
..... Click the link for more information.
.

typography

[tī′päg·rə·fē]
(graphic arts)
The techniques involved in letterpress printing, including style, arrangements, and appearance of the printed matter.

typography

The layout of text on a printed page, sign or other object. It refers to the style, size and layout of the text characters (fonts). The oldest typographic tool ever discovered was the Phaistos Disc, a bronze disc with raised Greek characters. Its date of origin is disputed by the experts; from as far back as 1400 B.C. to as "recent" as the 1300s A.D. See imagesetter and font.
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Phinney brings more than 10 years of typography and font handling expertise from Adobe[R] Systems.
During this complimentary September 20 webinar, Jeanne Ivy, Doctorate in Communications Design and Web Consultant with Systems Alliance, will lead an interactive discussion exploring ways you can use typography to improve your site's overall effectiveness.
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In keeping with a trend in typography, the entries under "In This Issue" appear, centered, in all caps.
Recognized worldwide for her skill with custom typography and identity development, Margo believes that effective design creates an emotional connection that transcends language and culture.
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Typography and graphic design; from antiquity to the present.
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CONTACT: Steve Kuhlman of Monotype Typography, 847-718-0400, or
The volume is organized chronologically according to conference panel and encompasses a reasonably varied, yet coherent, range of topics: "The Theory and Practice of Transcription" (1985), "Editing Women Writers of the Renaissance" (1986), "Is Typography Textual?