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unique sales point

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(product)unique sales point - (USP) A feature that the salesman hopes will convince you to buy his product instead of another.


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The term USP or unique sales point is often used, in truth very few businesses have truly unique sales points but most do have areas of competitive advantages where they have something to offer above and beyond their competitors.
This aspect of the marketing plan will de developed directly from the unique sales point and major sales points that were identified earlier in the marketing plan.
Unique Sales Points/Major Sales Points - Once you have your target market clearly defined you need to start thinking about your unique sales points or major sales points.
 
 
 
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