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user base

    0.01 sec.
(jargon)user base - The number of users of some product or standard.

This term typically arises in discussions of backward compatibility or lock-in.


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User-driven branding, on the other hand, appropriates an image cultivated from the product''s user base and embraces it, allowing the people to choose how they associate with the brand.
Relying on reports in this way is suitable only for the most amateurish start-up firms or non-profit organisations where the user base has additional motivation for being a client.
Interestingly, even businesses that have their own websites prefer using eBay for its large user base.
 
 
 
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