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value added reseller

   Also found in: Acronyms, Wikipedia 0.05 sec.

value added reseller

See VAR.


(company)value added reseller - (VAR, or "value added retailer") A company which sells something (e.g. computers) made by another company (an OEM) with extra components added (e.g. specialist software).


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Merisel enters the picture because the value added reseller would buy the computer hardware and software through Merisel.
WirelessGuys is a Certified Value Added Reseller (VAR) of BridgeWave products and services.
creator of the advanced mobile point-of-sale software MobileCharge(TM), announced today that it has entered into a master distribution agreement with Ohio based RACO Wireless, a respected value added reseller in the business to business wireless data industry.
 
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